Becky Winegarner Chocolate Cast

The mold

 

After microwaving chocolate chips for 30 seconds, the chocolate was poured.

The print defects such as the surface not finishing actually created a cool texture.

 

The irregularity of the break lines on the bar encourage the consumer to keep breaking pieces until some sense of evenness or completion is achieved, which can't really be achieved until they eat the whole thing. A larger break down the middle allows it to be split easier for sharing.

 

The heart shape is intended to catch both major chocolate markets of Valentines Day and sad women. The latter category only recently having been directly marketed to by Dove with great success.